British Airways’ not very Bright move
Mystery surrounds, as they say, the unanticipated departure of Kerris Bright, BA’s head of global marketing – which hit the news last week. Bright lives up to her name. She is a marketing luminary, a...
View ArticleWillie Walsh uses BA brand power to put a spoke in ‘Boris Island’ airport hub...
British Airways may not be the brand it was when the Saatchi brothers landed Manhattan at Heathrow nearly 30 year ago. But, as national flag carrier, it still packs a punch: it’s still the largest UK...
View Article
More Pages to Explore .....